Market outlook ·
A slower building market changes the questions worth asking.
A busy skyline is not the same thing as a full order book. Separate the construction outlook from the demand your own trade is seeing.
What the source says
CMHC's July 22, 2026 mid-year outlook expects subdued housing activity and falling housing starts across its forecast period. It identifies particular weakness in Ontario and British Columbia condominium construction.
Our interpretation for a trades owner
This is context, not a forecast of your inquiries. Review new-build, renovation and service work separately before changing your marketing. Ask which jobs your team has capacity for and measure qualified inquiries by service.
A useful question this week
If new-build work slows, can you see how much of your pipeline depends on it? Tag inquiries by job type before making a spending decision.
Source: CMHC · July 22, 2026. Market information is dated; interpretations are ours and are not guaranteed forecasts.
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