More booked work
Make it easier for a good inquiry to become scheduled work.
We fix what happens
after the
phone rings.
Sound familiar?
Built for GTA plumbing, HVAC and electrical companies doing $2 million to $10 million a year. We find where you lose booked work between the first ring and the paid invoice, fix it, and measure it.
Emergency calls after hours that ring out. Quotes that never got a second conversation. Reviews nobody asked for.
A full board in July and January and a quiet one in April and October. Install quotes that go cold while the customer shops around. Maintenance plans nobody offers on the call.
Service calls and panel quotes on the same phone. Estimates that take a week to send and never get chased. Good work, and not enough reviews to show for it.
Three minutes of video showing where your calls are going. No call required. If it is useful, the Growth Diagnostic is the next step, and you will have its price on the call.
- We do not answer your phones or sell leads
- In person across the GTA
- Measured in booked work, not clicks
What the system does01 / 04
- 01Get booked.Conversion
Missed-call recovery, a clear intake script and a booking process your front desk or dispatcher can actually use. Give a good inquiry a clear next step.
- 02Follow through.Follow-up
A visible quote pipeline and a considered follow-up sequence. Know what is waiting, who owns it and what happens next.
- 03Bring them back.Retention
Review requests, service reminders and seasonal recall campaigns. Stay useful after the invoice is paid.
- 04Get found.Demand
Google Ads, Local Services Ads, your Google Business Profile and focused service pages. Built around the work you want, in the areas you serve. Switched on once the calls have somewhere to go.
Our focus
GREATER TORONTO
AREA
We work with plumbing, HVAC and electrical companies across the GTA, in person. Tell us where you operate and we'll confirm the fit for your service area.
Discuss your service area
Illustrative map. Service fit is confirmed on your call.
Locate your community
Locate your community
Toronto selected. Use the contact form to discuss your service area.
Real advantages
MORE THAN MARKETING.
A BETTER WAY TO GROW.
Marketing, follow-up and measurement built around the way your business actually runs, not around a dashboard.
Better-fit inquiries
Focus your marketing on the services and areas you want to grow.
A connected system
Join up your phone, booking, follow-up and the software you already run.
Time back for the work
Give follow-up a clear owner and automate the repetitive steps.
A stronger business
Measure booked work and improve the next constraint, quarter by quarter.
Explore the systems behind the work
Conversion / Connected to your operation
A ringing phone is only the beginning.
Missed-call recovery, a clear intake script and a booking process your front desk or dispatcher can actually use. Give a good inquiry a clear next step.
- 01Inquiry arrives
- 02Follow-up starts
- 03Job booked
Your team answers the phone. We build the process around them, inside your existing software.
Find out what your business needsFollow-up / Connected to your operation
Good quotes deserve a second conversation.
A visible quote pipeline and a considered follow-up sequence. Know what is waiting, who owns it and what happens next.
- 01Quote sent
- 02Question answered
- 03Decision made
Useful questions on days 2, 7 and 14. No automatic discounting. No hoping someone remembered.
Find out what your business needsRetention / Connected to your operation
The next job might be with your last customer.
Review requests, service reminders and seasonal recall campaigns. Stay useful after the invoice is paid.
- 01Job completed
- 02Review requested
- 03Next visit
Turn completed work into an ongoing relationship, with consent and a clear reason to get in touch.
Find out what your business needsDemand / Connected to your operation
Be there when the job needs doing.
Google Ads, Local Services Ads, your Google Business Profile and focused service pages. Built around the work you want, in the areas you serve. Switched on once the calls have somewhere to go.
- 01Local search
- 02Your service page
- 03Tracked inquiry
We connect the inquiry to its source, so a click is never the end of the story.
Find out what your business needsExplore your phone numbers
Fig. 01 · Your phone, in numbers. Benchmarks for a typical GTA shop. Change them to yours.
The thickness of the line is how many of your calls are still in play
A line from the phone ringing to the invoice being paid. Between the ring and the answer, 128 calls a month leave the line; between the answer and the booking, 158 more. The output reads: about 42 more booked jobs a month.
At these numbers
About 42 more booked jobs a month
About 42 more booked jobs a month is what the same 400 calls would book if 78 percent were answered instead of 68, and 50 percent of those booked instead of 42. That is still short of a strong shop, whose phone would add about 71. At a $1,100 average job, 42 more jobs is roughly $46,000 a month that already rang your phone.
How this is calculated
Your booked jobs today are calls times the share answered times the share booked. The main figure moves your answer rate up ten points and your booking rate up eight points, which is still below a strong shop. The strong-shop figure uses 84 percent answered and 55 percent booked (Built on Tenth, 2026 CSR benchmarks; the same source puts the average at 68 and 42). Revenue is jobs times your average job. This is an estimate from US industry benchmarks and your inputs. It is not a promise, and most companies do not reach the strong-shop numbers within 90 days. The Growth Diagnostic replaces every benchmark here with your own call recordings and your own booking data.
About 35 of those would be booked jobs if you answered like a strong shop (84 percent). Most callers who reach voicemail do not call back.
About 35 more would book at a strong shop's 55 percent.
The share of calls a person picks up. Average is 68 percent.
The booking rate is the share of answered calls that end with a job on the schedule. Average is 42 percent.
Blended across service and installs. If you are not sure, use $650 for plumbing, $1,100 for HVAC, $800 for electrical.
Sources: Built on Tenth (2026 CSR benchmarks, missed-call and follow-up studies), Invoca 2026, Housecall Pro citing Invoca. US industry benchmarks.
68 percent of quotes are never followed up. The full estimate adds this stage. Add your quotes
Get a free Revenue Leak Snapshot
Three minutes of video showing where your calls are going. No call required. If it is useful, the Growth Diagnostic is the next step, and you will have its price on the call.
This estimate covers the first two leaks, the two you can count without us. The Growth Diagnostic measures all four.
Who it's for
BUILT FOR COMPANIES
THAT ALREADY GET CALLS.
We work with plumbing, HVAC and electrical companies in the GTA, roughly $2 million to $10 million a year, with a phone that already rings.
Built for
- Plumbing, HVAC and electrical companies
- in the Greater Toronto Area, where we can come to you
- roughly $2 million to $10 million a year
- a phone that already rings, and room to take more work
Who it is not for
Franchises whose marketing is decided elsewhere. Lead resellers. Anyone who will not let us track and record calls, because the numbers are the product.
Questions owners ask
BEFORE YOU BOOK.
I have been burned. The last company took my money and I got nothing.
You are describing the pay-per-lead and twelve-month-contract model. We do not sell leads, and we do not sign you to a year. The first step is a free three-minute snapshot, then a fixed-price diagnostic credited against the build; the retainer starts at ninety days, not twelve months, and runs month to month after that. If the diagnostic says your problem is not something we fix, we say so and you keep the report.
I do not need more leads. I cannot handle what I have.
Good. Most of what we fix is not lead volume. It is calls that do not get answered, calls that do not book, and quotes nobody follows up. More revenue from the same calls and the same techs is the point. If capacity is the limit, the membership and recall work fills April and October without adding a truck.
Your reports will be pretty and tell me nothing.
You get one page a month in your own units: calls, answer rate, booking rate, booked jobs and revenue by source from your own software, cost per booked job by channel. Nothing else unless you ask. You can check every number against your dispatch board.
Who owns the accounts and the website if we stop?
You do, always. We are a manager on your Google and ad accounts, never the owner, and we remove ourselves the day you ask. Your CRM data comes out the same day.
Are you going to push me to spend more on ads?
Ad spend is on your card, in your account, and our fee does not change with it, so we have no reason to. Part of the job is telling you which channels do not book jobs, including ours if that is what the numbers say.
Why pay for a diagnostic when everyone else gives a free audit?
A free audit is a sales call. Our free thing is the three-minute snapshot, and it has no call attached. The diagnostic is two weeks of work: we listen to your calls, count what did not book, read your quotes, test your phone, and hand you a plan you can run with us or without us. It is credited in full against the build if you go ahead.
You are not from the trades. What do you know about my business?
We have worked the phone and the follow-up under quota, built software that contractors use every day, and spent years around the trades. We have not run an HVAC company, and we say so. We work inside your process and we come to the shop.
HomeStars and Google already send me work. Why do I need you?
You may not. Those are sources of calls; we work on what happens to the calls. If you answer 85 percent and book 55 percent and follow up every quote, keep doing what you are doing. The diagnostic will show you the numbers either way.
We are under $2 million. What should we fix on our own?
Three things, in order. Put a tracking number on your Google listing so you know how many calls you miss. Set up a text that goes out within a minute when a call is missed; most field-service software can do it. Follow up every quote on day 2 and day 7 with a question, not a discount. When you pass $2 million, call us.
How we work with your team
FROM FIRST CONTACT.
TO A STRONGER BUSINESS.
Explore the way we turn a disconnected customer journey into a system your team can use.
01 / First, understand
Find the constraint.
We trace the path from a new inquiry to a paid job. Together, we find the point that deserves attention before adding more moving parts.
See the Growth Diagnostic ↗EXPAND FACTOR / WORKSHOP01
- 1Inquiry
- 2Answer
- 3Booking
- 4Quote
- 5Paid job
A shared diagnosis
- Call and booking review
- Journey and software map
- One clearly named priority
02 / Then, build
Build around your team.
Tracking, capture, follow-up and your existing software need to work as one system. We agree on the handoffs and test them before switching on.
See the Growth Diagnostic ↗EXPAND FACTOR / WORKSHOP02
- 1Source
- 2Capture
- 3Owner
- 4Next step
- 5Outcome
A working handoff
- Tracking and source capture
- A next step for every inquiry
- Ownership and quality checks
03 / Every month
Make the work visible.
See which inquiries become booked work and where the process stops. Review useful business outcomes with us, not a pile of disconnected reports.
See the Growth Diagnostic ↗EXPAND FACTOR / WORKSHOP03
- 1Calls
- 2Qualified
- 3Booked
- 4Accepted
- 5Collected
A useful scorecard
- Booked work by source
- Lost-inquiry reasons
- Next actions and owners
04 / Keep learning
Improve the next constraint.
Use what the system tells us to choose the next improvement. Growth should fit the services, service area and capacity your business actually has.
See the Growth Diagnostic ↗EXPAND FACTOR / WORKSHOP04
- 1Observe
- 2Decide
- 3Test
- 4Learn
- 5Repeat
The next practical move
- Review the evidence
- Choose the next test
- Match demand to capacity
That's how we build the system. Here's what it changes for one customer inquiry.
The system in practice / an illustrative walkthrough
ONE INQUIRY.
THREE DIFFERENT MOMENTS.
Follow a missed call through the system. This is a worked example, not a published client result.
INQUIRY / EXAMPLE 001CALL RECEIVED
No callback owner
- Incoming call
- Missed call
- No next step
A missed call. An unclear next step.
A customer calls while your team is on a job. Nobody owns the callback, so the inquiry can disappear without anyone knowing why.
How we will publish verified results ↗INQUIRY / EXAMPLE 001CALLBACK ASSIGNED
Owner + next action
- Incoming call
- Callback owner
- Visit or reason
Give that inquiry a way forward.
Log the inquiry, assign a callback and record what happens next. If it is a fit, the team can agree on a visit; if not, record the reason.
How we will publish verified results ↗INQUIRY / EXAMPLE 001OUTCOME RECORDED
Booked visit or reason lost
- Baseline
- Intervention
- Measured outcome
Measure the handoff, not the promise.
Compare time to callback, contact outcome and booked visits against the starting point. Publish a result only when the baseline, period and permissions are verified.
How we will publish verified results ↗Any case study published here will state the problem, baseline, intervention, measurement period and verified result, and will appear only with written permission to publish.
Toronto market journal / reading for the week
KNOW THE MARKET.
MAKE YOUR NEXT MOVE.
Construction, local demand and the business of running a trade.
Market outlook · 3 min read
A slower building market changes the questions worth asking.
A busy skyline is not the same thing as a full order book. Separate the construction outlook from the demand your own trade is seeing.
Read the note ↗
Toronto construction · 3 min read
Proposed. Approved. Permitted. They are not the same opportunity.
Read the stage of a project before treating the development pipeline as work you can win.
Read the note ↗
Field notes · 2 min read
Your phone rang. What happened next?
A practical measurement note for the gap between an inquiry arriving and a job entering the calendar.
Read the note ↗A dated editorial reading list, not a live news feed. Source dates and our interpretation appear in each article.
See one missed call, before and after
This is an illustrative workflow, not a client result or a promise of a booking.
Let's talk
LET'S FIX WHAT HAPPENS
AFTER YOUR PHONE RINGS.
Start with the free three-minute snapshot, or book a call if you would rather talk first.
Greater Toronto Area
Working with the trades, in person.
If the snapshot shows something worth fixing, the Growth Diagnostic is the next step, credited in full against the build. You will have its price on the call. See what's included.