Fig. 01 · the instrument
YOUR PHONE, IN NUMBERS.
Change the four numbers to yours. Then add your quotes. Every assumption is printed below the result, with its source. This is an estimate from industry benchmarks; the Growth Diagnostic replaces it with your call recordings.
Fig. 01 · Your phone, in numbers. Benchmarks for a typical GTA shop. Change them to yours.
The thickness of the line is how many of your calls are still in play
A line from the phone ringing to the invoice being paid. Between the ring and the answer, 128 calls a month leave the line; between the answer and the booking, 158 more. The output reads: about 42 more booked jobs a month.
At these numbers
About 42 more booked jobs a month
About 42 more booked jobs a month is what the same 400 calls would book if 78 percent were answered instead of 68, and 50 percent of those booked instead of 42. That is still short of a strong shop, whose phone would add about 71. At a $1,100 average job, 42 more jobs is roughly $46,000 a month that already rang your phone.
How this is calculated
Your booked jobs today are calls times the share answered times the share booked. The main figure moves your answer rate up ten points and your booking rate up eight points, which is still below a strong shop. The strong-shop figure uses 84 percent answered and 55 percent booked (Built on Tenth, 2026 CSR benchmarks; the same source puts the average at 68 and 42). Revenue is jobs times your average job. This is an estimate from US industry benchmarks and your inputs. It is not a promise, and most companies do not reach the strong-shop numbers within 90 days. The Growth Diagnostic replaces every benchmark here with your own call recordings and your own booking data.
About 35 of those would be booked jobs if you answered like a strong shop (84 percent). Most callers who reach voicemail do not call back.
About 35 more would book at a strong shop's 55 percent.
The share of calls a person picks up. Average is 68 percent.
The booking rate is the share of answered calls that end with a job on the schedule. Average is 42 percent.
Blended across service and installs. If you are not sure, use $650 for plumbing, $1,100 for HVAC, $800 for electrical.
Sources: Built on Tenth (2026 CSR benchmarks, missed-call and follow-up studies), Invoca 2026, Housecall Pro citing Invoca. US industry benchmarks.
68 percent of quotes are never followed up. The full estimate adds this stage. Add your quotes
Three minutes of video showing where your calls are going. No call required. If it is useful, the Growth Diagnostic is the next step, and you will have its price on the call.
This estimate covers the first two leaks, the two you can count without us. The Growth Diagnostic measures all four.
Start with the three-minute version.
Give us your company name and we will ring your shop twice as a customer, check your listing and your site, and send you three minutes of video showing exactly what we found. No call, no meeting, no pitch. If it is useful, the diagnostic is the next step. If it is not, you have lost nothing.
Three minutes of video showing where your calls are going. No call required. If it is useful, the Growth Diagnostic is the next step, and you will have its price on the call.
Or book a 30-minute call if you would rather talk first, or call (289) 236-2405. We answer.